Roberto Holguin, Ph.D. a.b.d

Roberto has spent a considerable part of his time in the application of new research methods for the development of new products and services.
He is currently a PhD candidate from the Institute of Design and also holds a master degree in human centered communication design from the same institution.

Roberto has a wide range of professional experience; he has been involved in product planning and interaction design with a special focus on using ethnographic methodologies for design of brands, products and services. Previous to becoming partner with DSR, Roberto worked with Siemens nuclear medicine, Arthur Andersen, Meta Design, ACCO, and Ernst & Young in the United States.

Roberto has also been involved in the academia, he was responsible for organizing the Fourth Annual Conference on Ethnography, in Chicago and is currently a professor at the Universidad de las Americas, in Cholula, Puebla.

Other than keeping up with his wife and two daughters Roberto tries to find enough time to train for his second marathon.