Luis Arnal

Luis has practiced for more than 10 years as an innovation planner and user researcher at some of the leading firms in the business. Previous to founding DSR, Luis spent several years in Europe, first as head of research for IconMedialab (Europe´s biggest internet consultancy) and later as a senior manager for DiamondCluster, a global strategy and technology consulting firm.

During his years in the US, Luis worked for two of the leading research and innovation planning firms: E-Lab and Doblin Group. Both of them pioneers in the development of this field.

Luis has been involved in a wide range of projects for a number of industries. From auto manufacturers to mobile operators: Ford, Motorola, Ericsson, Polaroid, Texas Instruments, BBVA-Bancomer, Xfera, BMW, OniWay and Roca, among others.

Luis studied Industrial Design, at the Iberoamericana University in Mexico City and has a Master´s degree in Innovation Planning from IIT in Chicago. He also has been a professor at different universities in Barcelona and Mexico City and is fluent in Spanish, English and Catalan (still working on his Portuguese).

Apart from his job, Luis enjoys documentary photography, cooking, wine and stovetop expresso makers (he has a collection which will make any Italian envious). Check his personal website: www.luisarnal.com