We are a multicultural and multidisciplinary group. The majority of our employees and directors have masters and Ph.D. degrees in disciplines related to our work: social sciences, design or business strategy. This background ties us to the academic world, which we actively support, either as teachers or invited speakers.

Our collective experience encompasses the following disciplines:

- Advertising
- Anthropology
- Architecture
- Art history
- Business strategy
- Creativity
- Design
- International relations
- Engineering
- Management
- Marketing
- Pedagogy
- Performance studies
- Psychology
- Political science
- Social comunications
- Sociology
- Usability