The following methods are the tools of our trade.
  Contextual interviews
In-depth interview
  Video ethnography
  Guerrilla fieldwork
  Shadowing
  Video or photo diaries
  Material culture studies
  Culture and trend research
  Concept development workshops
  Analysis charrettes
  Participatory design

Research, analysis and synthesis are at the core of everything we do. To do this, we employ a number of methodologies drawn from anthropology, sociology, psychology, art, design and business strategy.

We don´t consider our methods as a pick-and-choose toolbox to be used regardless of the project. Instead, we spend time choosing the right method and tailoring its application to the case and the type of client we have.


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