We delve into the minds and behaviors of your customers… in a new and more effective way.

Our qualitative research methods are rooted in the social sciences (anthropology, sociology, psychology). This unconventional approach helps us study the behaviors, situations and thoughts of your customers contextually—right where the action happens, unlike traditional market research which employs staged focus groups and superficial questionnaires as their main data source.

We create useful knowledge, not just gather data.

Gathering information is just a fraction of our research process. Most of the value of what we do lies in our ability to understand and explain the implications of what we listen and observe to your business. We invest a considerable amount of time interpreting and analizing data in order to create knowledge that is useful to you and relevant to your business.

We discover opportunities and envison solutions that are based on the real needs of your customers.

Your customers are the best source of new ideas—but they don´t really know this. We take the output of our research and your business needs as the basis for the development of new products, services, strategies and messages. If you want novel, useful and effective offers, this is the way to go. We believe true innovations should have a positive impact for the people that will use them as well as reward those who introduce them.

We help you implement those ideas.

There are plenty of examples of great innovations that fail just because their implementation is fault on time, resources or quality. At DSR we don´t just deliver a document and leave, we are committed to making real what we propose. Our multidisciplinary teams help you go from conceptualization to implementation to make sure the concept is realized as expected. If the project requires, our consultants function as part of your team, or acting on your behalf to make sure the implementation of the concept gets done right and on time.

We teach you how to do this by yourself

Often, consulting firms are jealous and secretive of their methods and processes, thus making their clients dependent on their services. At DSR, we don´t just give you the fish… we teach you how to fish. We have seen that our research and innovation process is as important as the results coming from it. We believe that transferring our knowledge on to you can bring value to different areas of your company, this is why, depending on your needs and resources, we can go from a quick “educational” session to implement a complete research and innovation lab inside your organization.