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Alexander, Christopher, A Pattern Language, Oxford University Press, New York, 1977

Appdurai, Arjun, The Social Life of Things: Commodities in Cultural Perspective, New York: Cambridge University press, 1986

Bentley, P. J. Evolutionary Design by Computers, Morgan Kaufmann Publishers, Inc., San Francisco, CA., 1999

Berger, John, Ways of Seeing, Penguin Books, London, UK, 1977

Bijker, Wiebe E., Of Bicycles, Bakelites, and Bulbs: Toward a Theory of Sociotechnical Change, MIT Press, Cambridge, MA, 1997

Bleicher, Josef, Contemporary Hermeneutics: Hermeneutics as Method, Philosophy and Critique, Routledge, London, UK, 1990

Boorstin, Daniel J., The Discoverers, Random House, New York, 1983

Booth, W., Williams, J. Colomb, G., The Craft of Research, University of Chicago Press, January 1995

Bourdieu, Pierre, La distinción: criterios y bases sociales del gusto, México, Taurus, 2002

Braudel, Fernand, Structures of Everyday Life: The Limits of the Possible (Civilization and Capitalism: 15th to the 18th Century), Berkeley, CA: University of California Press, 1992

Brown, John Seely and various authors, Seeing Differently: Insights on Innovation, Boston, MA: Harvard Business School Press, 1997

Bruner, J., Acts of Meaning, Harvard University Press, Cambridge, MA., 1990

Castells, Manuel, La sociedad red, vols. I, II, III, México, Siglo XXI, 1999

Cowan, G. A., Pines, D., and Meltzer, D., Complexity: metaphors, models, and reality, Santa Fe Institute in the sciences of complexity, Addison-Wesley Publishing Company, Inc., Massachusetts, 1994

Csikszentmihalyi, Mihaly, Flow: The Psychology of Optimal Experience, New York: Harper Collins, 1991

Csikszentmihalyi, Mihaly, Rochberg-Halton, E., The Meaning of Things, Domestic Symbols and the Self, Cambrisge University Press, New York, 1981

Christensen, Clayton M., The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail, Harvard Business School Press, May 2000

Dávila, Anabella, Nora H. Martinez, coords., Cultura en organizaciones latinas, México, Siglo XXI-ITESM, 1999

Dawkins, R., The Blind Watchmaker, Penguin Books, London, 1986

De Certeau, Michel, The Practice of Everyday Life, Berkeley, CA: University of California Press, 1988

Denzin, Norman K. / Lincoln, Yvonna S. Ed., Collecting & Interpreting Qualitative Materials, Sage Publications Incorporated, April 1998

Deschamps, Jean-Philippe, P. Ranganath Nayek, Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners, Boston, MA: Harvard Business School Press, 1995

Dey, Ian, Qualitative Data Analysis, Routledge, London, 1993

Drucker, Peter F. Innovation and Enterpreneurship, New York: Harper Business, 1985

Douglas, Mary, Sobre la naturaleza de las cosas, Barcelona, Anagrama, 1975.

Elkins, James, The Object Stares Back: On the Nature of Seeing, Simon and Schuster, New York, 1996

Galindo Cáceres, Jesús Coord. Técnicas de Investigación: sociedad, cultura y comunicación, México, Addison Wesley Longman, 1998

García Canclini, Néstor, Consumidores y ciudadanos, México, Grijalbo, 1995

Gibson, Rowan, Rethinking the Future: Rethinking Business, Principles, Competition, Control, Leadership, Markets and the World, Nicholas Brealey Publishing, London, UK, 1997

Geertz, Clifford, Interpretación de las Culturas, España, Gedisa, 1997.

Gell-Mann, M., The Quark and the Jaguar: Adventures in the Simple and the Complex, W.H. Freeman and Company, New York, 1994

Hall, Edward., Beyond Culture, Anchor Books Doubleday, New York, 1981

Hamel, Gary, Prahalad, C. K., Competing for the Future: Breakthrough Strategies for Seizing Control of your Industry and Creating the Markets for Tomorrow, Boston, MA: Harvard Business School Press, 1994

Hammersley, Martín y Paul Atkinson, Etnografía: Métodos de investigación, Barcelona, Paidós, 1994

Hirshberg, Jerry, The Creative Priority, Driving Innovative Business in the Real World, HarperBusiness, 1999

Holland, J. H., Adaptation in Natural and Artificial Systems, University of Michigan Press, Ann Arbor, MI, 1975

Holland, J. H., Emergence: From Chaos to Order, Perseus Books, Reading, MA, 1998

Holland, J. H., Hidden Order: How Adaptation Builds Complexity, Addison-Wesley Publishing Company, Inc., New York, 1995

Kelley, Tom, The Art of Innovation, Doubleday, New York, 2001

Leavitt, Theodore, The Marketing Imagination, Free Press, New York, 1983

Leonard-Barton, Dorothy, Wellsprings of Knowledge: Building and Sustaining the Sources of Innovation, Boston, MA: Harvard Business School Press, 1995

Levine, R., Locke, C., Searls, D. and Weinberger, D., The Cluetrain Manifesto: The End of Business as Usual, Perseus Books, 2000

Lofland John, Lofland L., Analyzing Social Settings: A Guide to Qualitative Observation and Analysis, Wadsworth Pub Co, 1994

Margolin, Victor, Design Discourse: History, Theory, Criticism, The University of Chicago Press, Chicago, IL, 1986

Mattelart, Armand, La cultura como empresa multinacional, México, Era, 1976

McCloud, Scott, Understanding Comics, Kitchen Sink Press, 1994

Michael E. Porter, Competitive Strategy: Techniques for Analyzing Industries and Competitors, New York: Free Press, 1980

Michelson, William, (Ed), Behavioral Research in Environmental Design, Stroudsburg, PA: Hutchison and Ross, 1975

Minsky, Marvin, The Society of Mind, Simon & Schuster, Inc., New York, 1988

Moore, Geoffrey, Crossing the Chasm, New York: Harper Business, 1995

Nippert- Eng, Christena, Home and Work, The University of Chicago Press, Chicago, 1996

Norman, Donald A. The Psychology of Everyday Things, New York: Basic Books, 1988

Norman, Donald A. Things That Make Us Smart: Defending Human Attributes in the Age of the Machine, Reading, MA: Addison-Wesley, 1993

Robson, Colin, Real World Research: A Resource for Social Scientists & Practitioner-Researchers, Blackwell Publishers, May 1993

Roca, Jordi, Antropologia industrial y de la empresa, Barcelona, Ariel, 1998

Root-Bernstein, Robert and Michéle, Sparks of Genius: The Thirteen Thinking Tools of the World's Most Creative People, Houghton Mifflin, New York, 1999

Roozenburg, N. F. / Eekels, J., Product Design: Fundamentals & Methods, John Wiley & Sons Incorporated, June 1995

Rosen, E. The Anatomy of Buzz: How to Create Word-of-Mouth Marketing, Doubleday, New York, 2000

Russell Bernard, H., Research Methods in Cultural Anthropology, Sage Publications, London, 1990

Sanoff, Henry, (Editor), Participatory Design : Theory and Techniques, 1990

Schuler, Douglas and Aki Namioka, Participatory Design: Principles and Practices, Hillsdale, NJ: Lawrence Erlbaum Associates, Publishers, 1993

Schwartz, Peter, The Art of the Long View: Planning for the Future in an Uncertain World, New York: Currency Doubleday, 1991

Seizel, John, Inquiry by Design; Tools for Environment-Behavior Research, Cambridge University Press, 1984

Senge, Peter, The Fifth Discipline, Doubleday, New York, 1990

Simon, Herbert, The Sciences of the Artificial, 3rd ed., The MIT Press, Massachusetts, 1996

Slywotzky, Adrian J. Value Migration: How to Think Several Moves Ahead of the Competition, Boston, MA: Harvard Business School Press, 1996

Stuart Weiss, Robert, Learning from Strangers: The Art and Method of Qualitative Interview Studies, Free Press, 1995

Stigler, James (et al.) Cultural Psychology: Essays on Comparative Human Development, Cambridge University Press, New York, NY, 1990

Suchman, Lucy, Plans and Situated Actions: The Problem of Human Machine Communication, Cambridge, England: Cambridge University Press, 1985

Trompenaars, Alfons, Riding The Waves of Culture: Understanding Diversity in Global Business, 2nd ed. New York: McGraw-Hill, 1998

Tufte, Edward, The Visual Display of Quantitative Information, Cheshire, CT: Graphics Press, 1983

Turner, Víctor, La selva de los símbolos: Aspectos del ritual ndembu, Madrid, Siglo XXI, 1990.

Von Hippel, Erik, The Sources of Innovation, New York: Oxford University Press, 1988

Walsh, Vivien, Winning by Design: Technology, Product Design and International Competitiveness, Blackwell Publishers, Oxford, UK, 1992

Winograd, Terry (et al.) Bringing Design to Software, ACM Press, New York, NY, 1996

Wheatley, Margaret J., Leadership and the New Science: Learning About Organization From an Orderly Universe, Berrett-Koehler Publishers, Inc, San Francisco, SF, 1994

Zeisel, John, Inquiry by Design: Tools for Environment-Behavior Research, Cambridge University Press, New York, NY, 1995