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Arnal, Luis, No pregunte,
Observe , Revista Expansión, México, July 2005.
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in Spanish
Arnal, Luis, Un Big Brother
en casa, Revista Expansión, México, October 2003.
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in Spanish -
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Arnal, Luis, Roberto Holguin, La Investigación
Cualitativa como Herramienta de Innovación, MK Marketing
+ Ventas, N° 192, June 2004, Pag. 26, Madrid, España.
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in Spanish
Arnal, Luis, La Investigación Cualitativa
y Procesos de Innovación, Revista Segmento (ITAM), Mexico,
Feb-Mar 2004 Download
in Spanish
Bezerra, Charles; Charles Owen, Evolutionary
Structured Planning, Artificial Intelligence in Design,
Kluwer Academic Publishers, 2000.
Bezerra, Charles; Charles Owen, Managing
Complexity in Design, 15th International Conference on
Computer-Aided Production Engineering, Durham, UK, 1999.
Cain, John. Experience-Based Design:
Toward a Science of Artful Business Innovation, Design
Management Journal, Vol. 9, No. 4, Fall 1998.
Gouillart, Francis, Frederick Sturivant,
Spend a Day in the Life of Your Customers, Harvard Business
Review, Jan-Feb 1994, pp.116-125.
De Pablos, Susana. Deseos Ocultos.
Revista Emprededores, Número 84, España, Sept 2004,
pp 54-59 Download
in Spanish
Joachimsthaler, Erich; David Aaker, Building
Brands Without Mass Media, Harvard Business Review, Jan-Feb
1997, pp-39-50.
Knebel, Patricia,
Corrida pela innovaçao eleva design, Jornal do Comercio,
Porto Alegre, Brazil, June 2003 Download
in Portuguese
Meyer, Christopher; Rudy Ruggles. Search
Parties, Harvard Business Review, Aug 1, 2002.
Negreiros, Adriana. E Voce na Fita,
Veja Magazine Brazil, pp. 102-103, Dec 17, 2003, Download
in Portuguese
Nussbaum, Bruce, The Power of Design,
BusinessWeek Magazine, May 17, 2004 Download
in English
Patnaik, Dev, Robert Becker. Needfinding:
The Why and How of Uncovering People's
Needs, Design Management Journal, Vol. 10, No. 2, 1999.
Pereira, Luis,
Divergent Thinking and the Design Process, Chicago, IL, Oct
2002. Download
in English
Pereira, Luis,
Alternative Method for Design Activity Research, Chicago,
IL, Aug 2001. Download
in English
Pine II, Joseph , Don Peppers, Martha Rogers,
Do You Want to Keep Your Customers Forever?, Harvard Business
Review, Mar-Apr 1995, pp103-114.
Quinto Benitez, Fabiola, Observa como
son y sabrás que quieren, El Asesor, Oct 20-25, 2003
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in Spanish
Rayport, Leonard, Dorothy and Jeffrey F.,
Spark Innovation Through Empathic Design, Harvard
Business Review, Nov 1, 1997.
Rocks, David; Moon Ihlwan, Samsung Design,
BusinessWeek, pp.88-96, Dec 6, 2004. Download
in English
Robinson, Rick. Creating the Conditions
of Creativity, Design Management Journal, Vol. 8, No. 4,
1997.
Robinson, Rick E, Making Sense of Making
Sense, Design Management Journal, Vol. 5, No. 1, 1994.
Sellers, Patricia. P&G: Teaching an
Old Dog New Tricks, Revista Fortune, pp 59-66, May 31, 2004.
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Villar, Francisco. Conozca al Consumidor
de Hoy, Mundo Ejecutivo, México, pp 62-71, Dec 2004. Download
in Spanish
Takahashi, Hiroshi, Una mezcla perfecta,
El Universal, México, June 2003.
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